With years of experience in 3D projection mapping, we’ve adapted our custom mapping software for many circumstances. One of our latest developments projected images onto the complex curved contours of a Lear car seat for an event at Detroit’s Fillmore … Continue reading
Event attendees can be recognized at distances from inches to yards with our tunable RFID detection systems. With small, passive transmitters that easily adhere to the back of standard badges, you can detect and react to visitors before they even … Continue reading
iPods, iPads and other tablets offer a convenient method to help the press learn about features and specifications in Ford’s new models. Interactive quizzes, QR codes and other multimedia content on the provided hand helds, help make the facts understandable … Continue reading
With years of experience in 3D projection mapping, we’ve adapted our custom mapping software for many circumstances. One of our latest developments projected images onto the complex curved contours of a Lear car seat for an event at Detroit’s Fillmore Theater.
Among other video and touch sensitive displays, and a full theatrical presentation, this interactive Design Your Own Seat display projected textures onto selected regions of a physical seat, with our mapping software correcting for all the contours.
Our custom iPad application allowed visitors to select textures for each region for wireless, instant transmission onto the seat. If the vast library of provided textures wasn’t enough, we also provided another iPad with drawing applications that allowed visitors to create new patterns of their own that were seamlessly added to the library of available textures. The opportunity to see life sized previews of custom designs prompted the question of whether this could be provided at car dealerships, and we see no reason why not.
Xperience worked with Ford to invite the public to their local dealership for an event that allowed them to view a singing performance, then record their commentary on it for a chance to participate with the judges on the American Idol TV show. The event was nationwide, and registration began a month before the day of the event. With Xperience, we developed the pre-registration sites, the on site registration services, and additional resources for both the dealers and the public. We also provided the kiosk application that automatically played a performance for the visitor, then automatically kicked into record mode to capture their commentary. It then immediately uploaded their video to a repository for the Idol judges to view. Ten’s of thousands of videos were captured nationwide, and the collection was almost immediately available, allowing the judges to pick a winner within days.
Lear’s vast array of products fills their 5,000 ft. show room. Kiosks and 14 touchscreens all enhance the display of numerous representative products. The kiosks and touchscreens each allow deeper dives into all the facets of their product line. An overarching 80 ft video projection wall also sets the tone for the vast area, with still montages of the many vehicles that use their products, and running footage of them in motion. Mediascape’s custom applications drive their kiosks, and provide the blended, continuous imagery for the expansive, curved wall, providing real time warping to adjust for the wall’s curvatures. Our content management system allows all their content to be remotely managed and changed by simply uploading new stills, animations, or video to the designated stations as needed.
Our applications on tablets and smart phones, over standard WiFi, can provide a full spectrum of audience response tools. Along with presentations at the venue, independent messages can be sent to each user’s device, with immediate reply compilations. This two way path allows live polls, quizzes, games and collections of other audience responses with instant results.
Event attendees can be recognized at distances from inches to yards with our tunable RFID detection systems. With small, passive transmitters that easily adhere to the back of standard badges, you can detect and react to visitors before they even enter the room. Greetings and even full presentations can then be tailored to known attendees.
Touch and teach all the pillars of quality manufacturing at the Chrysler/UAW Technical Training Center. This interactive wall provides a 3D interface on a 12′ touch screen to assist instructors in the description of guidelines for World Class Manufacturing to the attending UAW members.
When AOL needed a wall of iPads to switch content in sync with a master script, we provided them the iPad array controller, our server and client application that slaves as many iPads as you want, to present all the images and video you’ve got, at the moment your customizable playlist requests it. Once the iPads are mounted on the wall, there’s no need to remove them to change content, since they can all be remotely configured with a Dropbox link. Here are AOL’s designs for the promotion of their Maker series.
Step inside the Human Wind Tunnel to find your body’s actual coefficient of drag, or just to get your hair messed up. Either way, an image of your air compressed face will get captured as you watch your coefficient change while hunkered down into your most aerodynamic pose. The top ten smoothest of each day appear on the leader board, and your image is made available for you to send to all of your social media sites.
Get the show on the road
The SXSW festival draws a bigger crowd each year, but it’s size doesn’t have to stop fans from seeing their favorite musicians and discovering new ones. To enable a huge population of remote viewers, Clearwire Corporation enlisted Jack Morton Worldwide to develop a mobile studio that included their latest 4G WiMax technology to broadcast live performances from inside their truck, without so much as a parking space.
Mediascape worked with Jack Morton Worldwide to develop a live, high capacity Webcast for both a Microsite and embeddable video player for music blog sites. For 3 days, the truck stopped only briefly to allow the musicians to climb on, then drove through town while they performed and interviewed. The real time video streaming equipment and infrastructure provided by Mediascape enabled viewers to see the performances for 6 continuous hours each day, and brought a series of established and emerging artists, from a single wireless card on a moving truck, to tens of thousands of viewers around the world.
Mediascape’s 3D projection software allowed The D award show to escape the confines of a single plane. We added the 3rd D, to the 3rd D show with projection of the presentation produced by UI’s Dan Land and Gabe Hall onto a multi-faceted and angled set of 3D surfaces, in sync with a large over head screen.
Our interactive image warping software allowed us to fit the video to the exact angles of the 3D shapes, immediately after on site assembly, so that all imagery appeared without skewing distortions on the variously angled, target surfaces. While appearing to have multiple sources, the whole 3D display is the product of a single projector.
Everyone can get into the act at big announcement events. That is, as long as they’re civil. Our Twitter moderator allowed Press and other on-site visitors, along with participants around the world to present live comments at Ford’s Fiesta Movement event at the 2009 Los Angeles auto show, while filtering the inevitable potty mouths.
Our Twitter harvester gathers all relevant Tweets, based on specified key words, and assembles them into a moderator’s interface. The fluid controls of the interface allow a large volume of messages to be screened quickly. With a single click, approved messages are passed to our animated player, allowing almost instantaneous results for entries from the show floor. The player allows a select maximum of messages to cycle in a scrolling animation, where later messages age out as new ones arrive, still preserving the public decency.
Mediascape’s presentation services group has been a leader in developing and delivering innovative technological solutions for shows and meetings since 1988. Those innovations have included multi screen presentations, the first multiple video wall installation in North America, and today’s ground breaking use of interactive media for live shows. Mediascape provides both graphic design, and on site tech support. We continue to develop unique delivery frameworks with graphics, video and interaction, for dramatic, live announcements.
To promote GM’s new Chevy Volt, Mediascape developed iPod based show control for a large, moderated LED wall, along with five interactive touch screen kiosks. The iPod enabled presenters to control the LED with a wireless GUI, and enter zip codes to roam around live views of Google Earth that showed the 40 mile “Green Zone” radius that the Volt reaches on a single charge, as well as launch selected videos. Visitors at each kiosk could also enter their zip codes into Google to roam around their personal Green Zone, and navigate to numerous videos and animations that presented key features and benefits of the car as described by various project leaders.
Memorable Color and a Colorful Character
For the 2009 international auto show circuit we developed a pair of vocal displays for Exhibit Works and VW. The gliding light patterns beckon you to test your memory skills. You start the game by touching any color. You’re then challenged to match the sequence of colors and tones in this updated version of the Simon game that displays all the available VW paint colors. The voice of Max coaxes and encourages you as you win each of 11 levels. The vintage Max ’66 Beetle is nearby too, and emits various quips as it senses your approach.
The big picture in a small space
The vast range of products and services that Lear provides was showcased in this Flash based surround presentation, first at the Detroit SAE show, then at their Southfield Headquarters. Simultaneous, unique animations played, in sync, on each of 6 screens, on light weight playback equipment, timed to a central audio system in a sleek, but portable framework. That sleek and elegant theme was maintained in the illustrative style that displayed 6 Lear branches, then alternated with a shared message on all 6 screens. An artful message contained in a small footprint helped convey both their innovation and cost efficiency.
Long at the forefront of 3D stereo video, Mediascape and Universal Images continue to advance the state of the art with imagery that escapes the 2D surface, without the need for special glasses, using the latest autostereo displays. This depth can be recognized at first glance now as visitors no longer need to stop and apply any eye wear.
OnStar demonstrated their range of services and features with this technology in a presentation produced by MVP Collaborative. Universal Images composed the segments, comprised of CGI and live action, and worked with Mediascape to embed supplementary 3D information. It was then driven by hardware and software in Mediascape’s custom 3D player, enabling OnStar product specialists to interactively navigate and narrate the show. This presentation debuted at Detroit’s 2008 NAIAS, where it became apparent how easily video can now show another dimension.
How much fun is it to get in an auto show car? A lot, if you can feel at home enough to sing, show your on-screen performance to the crowd, and email a Web video link that anyone can view almost instantly.
For the 2007 international auto show circuit we developed an in car Karaoke system for Presentation Works, Exhibit Works and VW. In this system a big, two sided screen describes what’s in store with an attract loop from UI. When new arrivals are detected in the car, the display switches to an instruction loop. That animation presents a menu of songs, and shows which radio button to push to play your choice. Immediately after a button is pressed, the selected audio plays in and outside the car, and the lyrics scroll on the display, beside the view from the interior camera with mic that captures everything you and your friends care to throw down.
The performance is encoded in real time, and plays on a preview station across the booth by the time you exit the car. At the preview station you’re invited to enter a name and email address to receive a link to the VW branded site we built with graphic design by Crispin Porter + Bogusky. There you can see all the performances, and search for yours and others by venue, time and song. You can also vote for the ones you like the best, and share the YouTube link with everyone you want. Now, not only can you remember your goofy or inspired moment in that car, but also replay and share it with many more at vwcaraoke.com.
A personality as big as Derek Jeter’s can really drive traffic. When JWT Team Detroit highlighted his endorsement of Ford in their New York regional site, they wanted him to guide visitors through a tour of Ford products and features, challenge them with a host of games with baseball themed prizes, and enable fans to explore all of his current and past Ford spots, including the outtakes. A full complement of video, Flash animation and database management allows New Yorkers and others a taste of that city, and an encounter with the sports legend, while informing them of all the current products and promotions and enabling them to register their profile for futher notifications at Jetersfordchallenge.com.
Print your own encoded ticket after Web registration
Live events can be linked to the Web with our Event Boarding Pass system. The combination of our Web database designs, and our on site bar code recognition allows participants to fill out registration information from the comfort of their home or office, then print the bar coded ticket they can bring to a live event. Their registration information is instantly recognized on site, and their attendence, or any further venue based updates can be applied to their account. The sytem even supports cell phone based registration.
Say it, See it, and let it ripple
Speak into the microphone and see your words flow with the stream of water, and tumble down a rocky path. Let the words bounce around the walls of the retaining pool. When you wave your hand over a word, see the ripple and then a synonym spring from the word.
Touchless Interactive Applications
Novel and surprising effects are possible when a mere gesture or step is all that is needed to signal an interactive display. Everything from entertaining aesthetics to interactive kiosks can be driven by simply waving or stepping into a detected area. Groups of individuals can all interact at the same time with this method. External devices can even be controlled by touchless gestures or steps. A touchless interface is not subject to mechanical wear or hygienic hazards, and can be reached from distances that accommodate many participants at once.
Our Digital Signage systems can distribute video and graphics, with high definition quality, to multiple remote locations. This content can be centrally managed and updated. For Mobile Lounge locations, by Presentation Works, and Exhibit Works we also included dynamic switches that present related content on nearby screens when select devices are lifted from their cradle.
Dramatic, panoramic announcements
A 100 foot wide display with sliding panels for product reveals gave John Deere the drama they needed to showcase their new product roll out. Working with Universal Images, Mediascape produced High Definition encoded video, and provided on site support for the delivery of this highly choreographed, live announcement show.
New Media is mainstream
New Media isn’t new to us, but we continually keep it novel with new techniques and content. We help agencies explore all that the Internet has to offer, and find the most cost effective means to deliver engaging experiences in a precious few inches of space.
Podcasts and daily music updates
The 2006 VW Music bar site served as both an event promotion Web site, and an on-site attraction, first at the Detroit NAIAS for Quill Communications, then at the New York auto show for Crispin Porter + Bogusky. In each instance the design featured a sampling of local musicians, with new performers revealed every day. Along with musicians, subscribers were provided interviews with VW product specialists and other VW enthusiast in daily audio and video podcasts, both before and during the show dates. The podcast reached the top 20 on the iTunes site as the Web site and the venue served to both entertain and inform their podcasting public.
The discovery of new talent doesn’t have to take a flood of paper and photos, even when the search hits the road. We built this mobile auditioning studio for BBDO Detroit to take to various fairs, football games and auto shows in search of the raw talent who could become the new hemi guy.
The wireless network of laptops allowed applicants to just fill in the form, snap their head shot with the built in camera, then print out their generated slate and wait for their close up. The casting director watched a database populate, including head shots, in real time as each application was submitted. They were able to view the candidate’s information, and start their video interview within a few minutes of the application. The casting director was able to apply ratings and comments to the database as the video occurred, and the entire database, video and all, was available on the Web to additional producers who could contribute their ratings and comments. Since we also made the applicant database searchable, it may be possible for those who didn’t get picked to be a perfect match for another role.
Motion captured animation, rendered and composited in real time
For the 2005 GM Theater at NAIAS, Mediascape, with Jack Morton Worldwide and RFG Productions, won the MCAI best of show award for the CADWoman presentation. It was the second consecutive best of show award for that team, since the previous year’s award for a project at Epcot. We also won the gold awards in the categories of “External Communications” and “Live Events/Business Theater” with Universal Images, our Graphics and Editing partner on the project. Mediascape’s primary role in this project was the development of the technology framework, which required a considerable amount of advanced software and hardware.
Beginning with the GM supplied LED wall, Mediascape worked with Jack Morton to explore the possible effects. The conclusion was reached to perform real time, wireless motion capture with a performer who, as CADWoman, would appear and interact in a virtual world. The virtual world would be comprised of pre-rendered elements, and real time representations of the performer. Live action footage with a pre-rendered version of the character would also be included.
The message and appearance of the show was developed by a collaborative team including Jack Morton, RFG Productions, Universal Images, Paul King and the GM client. In a whirlwind 2 month period, the scripts, styles and choreography were refined by Jack Morton, Paul King and others. Miles of live footage were shot on location by RFG Productions, hundreds of hours of animation design, rendering and editing were produced by Universal Images and audio mixes were developed by Gold Sound. Mediascape developed the custom show control software and hardware that enabled the capture and display of the performer’s live motion, with virtual element interaction, while composited, with matching camera moves, into pre-rendered animated backgrounds.
As the show presented live theater in a virtual world, Mediascape also provided daily support for the equipment and performers who effectively walked a technical tight rope at a level of complexity that had never before been delivered live. In the end, as intended, all the technology was transparent to the audience who were transfixed by a seamless combination of live and animated narration that told the story of GM’s alternative energy accomplishments.
Industry standards, best practices and cross platform support
The Web is based on a patchwork of evolving standards from diverse organizations. Mediascape’s years of Web development experience enables us to address the whole spectrum of Web standards. We produce SCORM based courseware compatable with any ADL certified LMS. We have produced sites complant with numerous standards including W3C, ADA, Section 508 and others, and address all levels of cross platform and browser version compatibility.
An animated retrospective of a classic
To commemorate the 50th birthday of the 1955 launch of Chevrolet’s venerable Small Block engine, Jack Morton Worldwide worked with us to design a micro site that reviewed the origin and subsequent generations of this influential design.
We then generated emails with the site link to enthusiast organizations across the country on the day of its anniversary. Following the retrospective, visitors were directed to a blog that allowed them to share their knowledge and memories with the substantial community that has grown around this landmark product.
A 3D Stereo Tour of the Future
When the time came for GM to update its Dreamchasers ride at Epcot, R-Works and Jack Morton Worldwide worked with us to pump up the volume, resulting in this 2004 MCAI Best of Show and multiple gold winner.
The existing custom design, built in England, included an exotic seat with a motorized pivot, a shaker, stereo speakers, and a video headset to tell an immersive story. Since the headset had separate eyepieces, we found a way to send left and right images through the existing analog switcher for a true 3D stereo view. We worked with Jack Morton Worldwide, RFG Productions, and Universal Images to develop a story, then assembled specially recorded live footage and CGI animation into a full 3D stereo presentation. After developing the electro-mechanics for an off site working prototype, we developed new playback hardware, circuitry and software to send a full video frame to alternate eyes each 1/25th of a second. This produced a vivid 3D stereo image that appears in the headset as a 70″ screen at 13 ft. With Jim Mack, we then developed software to author and synchronize the motion of the chair, added custom video circuitry to integrate this highly precise video signal with the existing framework for transmission to the 20 seats, and then worked with Gold Sound to integrate their multi-channel sound design.
The video and the coordinated spinning and rumbling of the chair, with the enveloping sound track, now transports the rider through a fantasy tour of GM’s future technology from the perspective of an endearing toy car that aspires to be full size.
Mission critical, narrated video instantly worldwide
When MVP Collaborative wanted to deliver GM’s latest environmentally hazardous materials guidelines to their worldwide suppliers, we developed a site that could make volumes of information accessible to the multi-lingual world. Additionally, we included a bulletin board for any questions that occurred that were not already addressed on the site.
The periodic site updates have been so thorough, and the media rich Webshow has educated so many suppliers over the span of its use, that the breadth of the problem has been reduced, and the site has been able to narrow its scope to fewer and fewer issues. The cost efficiency of Webshows now makes frequent updates of a multimedia presentation to a worldwide audience practical.
Domed cinemas fully consume your senses
For both the 2003 and 2004 GM Mezzanine at NAIAS, we provided two theaters, each allowing up to 25 viewers, for a unique immersive film presentation, developed by Jack Morton Worldwide and produced by RFG Productions, Universal Images and Mediascape.
Enclosed in structures built by The George P. Johnson Company, each of these domed theaters engulfed the viewers with a hemispherical screen using a special projection system and surround sound. Mediascape also developed the high resolution playback system for this very vivid imagery. The stunning camera work, intricate edits and CGI of this fast paced film were nearly overwhelming to view. Hand rails, ushers and automated lighting were helpful to viewers leaving the presentation.
For GM’s 2003 and 2004 Auto shows, under Jack Morton Worldwide’s direction, and produced by John King, we developed the show control for a life like simulation of a Corvette LS6 engine, including animations showing various engine performance parameters, dramatic lighting sequences, synchronized audio with floor vibration, moving engine parts, narrator’s remote control, and everything else necessary to portray realistic engine Dynamometer tests without actually burning fuel. The demonstration was authentic enough to prompt questions like “where does the exhaust go?”, from convinced viewers.
It is much lighter to display a video of the massive equipment found at the GM Proving Grounds, but the power and impact of the real installation has to be included. To convey this for Jack Morton Worldwide at the GM 2004 NAIAS Mezzanine, we worked with RFG Productions and Universal Images to produce and display one of the first HD 3D Stereo videos. Labs have measured that the galvanic skin response–a change in the skin’s ability to conduct electricity, following an emotional stimulus like surprise–rises with 3D viewing. We delivered that 3D experience in an 18 ft. wide polarized HD display, within the confines of a 10 ft. deep chamber. It even included show cued effects like wind, mist and floor bumps. Audience members frequently ducked and weaved to avoid the objects seeming to leap from the screen.
Shake rattle and roll
Also for GM’s 2003 NAIAS Mezzanine Jack Morton Worldwide developed a full scale, live demonstration of the “4 Post” Vehicle Dynamics Laboratory, where a car’s suspension is hammered by independent hydraulic shafts to simulate long term suspension wear. To portray this, the actual hydraulics and controller were installed by H.B. Stubbs and Schenck Pegasus, including 80,000 lbs of counterbalancing inertial weight. We then provided software to launch a barrage of authentic suspension exercises, (that were slightly scaled back to prevent risk to the building), along with audio, video, lighting, corresponding animated graphics, floor vibrations, and more to support a complete narrated performance.
The pioneer in distance learning, ScholarsFirst began in 1998 with an illustrious panel of Ivy League and Nobel prize winning professors. To support the far reaching purpose of this site to deliver high quality AP courses in a classroom like experience, Mediascape developed a full repertoire of media delivery and database management services. These features enabled the delivery of archived lectures with synchronized graphics, including interactive simulations, and live webcasts of question and answer sessions with cued graphics and a shared white board, along with many other messaging tools including bulletin boards and a private email system, and an administrative hierarchy supporting student enrollment, scheduled testing, transcript management and more.
This site remains one of the fullest implementations of media rich, performance tracked, distance learning, and serves as a portal to some of the highest quality AP courses available on the Web.
All the possibile critera for selecting music from a vast library
Digital asset management requires thorough tagging. We provided Yessian Music with a database framework to label the varied attributes of their numerous music clips, and the capability to search their vast library with any combination of criteria. The search results then include audio samples on the Web, and allow subscribers to download full fidelity products.
A narrated CD with menus for employee training
When the heritage, mission and product line of the Bosch company needed to be communicated to new employees, Presentation Associates worked with us to design a CD with a fluid and nimble interface that matched the sleek cues of the Bosch products. This interface provided sequential and dynamic access to all the narration and animation needed to tell their story and the in-depth details of their products.
You make a difference
For Ford’s 2001 Auto show in Los Angeles, Presentation Works promoted the theme of Ford’s responsiveness to customers. We implemented their design of 5 hand shaped touch screen walls. These touch screens allowed attendees to shape the exhibit in various ways. One screen showed a camera view that allowed the viewer to touch and manipulate their live image. Another provided an elegant interface that controlled the color of the exhibit’s lighting. Another provided an interface that enabled original combinations of instruments to be mixed, with visualizers, while playing live in the exhibit. Additional forms of interaction allowed the individual various ways to make a difference in the exhibit.
For VW’s 1999 auto show Presentation Works wanted an artistic display that would present VW product themes in a way that invited exploration. To accomplish this we developed a touch sensative set of cones that were mounted on a round table. When idle, a simulated shadow of the cones appeared that would unexpectedly wobble or spin. When a cone was touched, a whimsical video, or one related to VW owner lifestyles would animate on the table. When cones were touched in certain sequences, animations originating from each cone would join together. The numerous available permutations prompted many attendees to explore them all.
Mediascape provides a full range of services for innovative communication solutions. For more than a decade we have advanced the art and science of live and Internet based presentations, and continue to deliver uniquely effective designs and products.
Our range of services can begin at any of several stages in your project. We can help flesh out an existing creative plan, or start from a clean slate with our creative services. Where applicable, we work with the area’s most talented producers, writers and directors to achieve your design goals. Our relationships with Switch Post video allows access to acclaimed video artistry, and Gold Sound for full quality audio services. Finally, we provide and work with some of the most capable engineering talent in the region to ensure the dependable implementation and delivery of your project.
Mediascape is a New Media service provider located in Berkley Michigan. Founded in 1992, we have been a leader in artistic and technically advanced, new media solutions. Our primary market is support for business communications producers and agencies. Our services include Web application development, Webshows, CD/DVD ROM authoring, custom software for interactive exhibits and presentation services for live shows and meetings. Mediascape provides the capabilities and resources of accomplished programmers, and talented artists and designers for support of all facets of multimedia communication.
Mediascape has delivered a wide spectrum of products for more than a decade, including:
Mediascape is affiliated and cooperatively markets with SwitchPost, a Video Post Production company specializing in graphics, animation and special effects, servicing Communication Companies and Advertising Agencies.
3800 W. 11 Mile
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Birmingham, MI 48012
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