For one of Gail & Rice‘s 2014 NY auto show events for Ford, we developed a gesture based chroma key system for the Mustang 50th at the Empire State Building. That event highlighted the return of the Mustang to the observation deck on which it was introduced 50 years ago. The visitor controlled system let journalists at a press reception that night appear to pose with the car on the observation deck with background images taken that morning. Since it was gesture controlled, they could operate it from a far enough distance to fit in at the right scale.
A short clip shows our setup tech sliding in a couple of background choices, and pushing his hand forward to take the picture, then immediately finding it on a nearby sharing station, where it was emailed, and sent to social media sites of choice.