Making an Impact

At Ford’s 2016 NAIAS Behind the Blue Oval presentation, the press got a look at the protection of the Corning Gorilla┬« Glass in Ford windows by standing behind a sheet, while a hydraulic cannon shot an ice ball at them.

To capture the moment, Mediascape worked with Gail & Rice to develop a suite of applications to record the clip at high speed, convert it to slow motion, and upload it to a gallery for sharing within a minute or two after impact. A remote trigger starts the process that begins with high speed video capture of the ice cannon shot then, upon completion, brands and uploads it to our on-site Web gallery, with pre-populated links to email and social sites for each clip.

There visitors can immediately play the experience again, and easily send it to social media to share their slow motion surprise.