Podcasts and daily music updates
The 2005-2006 VW Music bar site served as both an event promotion Web site, and an on-site attraction, first at the Detroit NAIAS for Quill Communications, then at the New York auto show for Crispin Porter + Bogusky. In each instance the design featured a sampling of local musicians, with new performers revealed every day. Along with musicians, subscribers were provided interviews with VW product specialists and other VW enthusiast in daily audio and video podcasts, both before and during the show dates. The podcast reached the top 20 on the iTunes site as the Web site and the venue served to both entertain and inform their podcasting public.