Engaging web sites

A personality as big as Derek Jeter’s can really drive traffic. When JWT Team Detroit highlighted his endorsement of Ford in their New York regional site, they wanted him to guide visitors through a tour of Ford products and features, challenge them with a host of games with baseball themed prizes, and enable fans to explore all of his current and past Ford spots, including the outtakes. A full complement of video, Flash animation and database management allows New Yorkers and others a taste of that city, and an encounter with the sports legend, while informing them of all the current products and promotions and enabling them to register their profile for futher notifications at Jetersfordchallenge.com.