Xperience worked with Ford to invite the public to their local dealership for an event that allowed them to view a singing performance, then record their commentary on it for a chance to participate with the judges on the American Idol TV show.
The event was nationwide, and registration began a month before the day of the event. Under Xperience’s direction, we developed the pre-registration sites, the on site registration services, and additional resources for both the dealers and the public.
We also provided a kiosk application that played a Idol candidate’s performance for the visitor, then automatically kicked into record mode to capture their reaction. It then immediately uploaded their video response to a repository for the Idol judges to view, with an interface that allowed their votes. Ten’s of thousands of videos were captured nationwide, and the collection was almost immediately available, allowing the judges to pick a winner within days.